Hey, I’m Barbara.

I help small businesses and entrepreneurs build meaningful digital experiences.

My Approach

Collaborative

I believe in the power of collaboration to create exceptional websites. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a website that not only reflects your brand but exceeds your expectations.

Iterative

I take an iterative approach in my work to ensure the final result aligns with your creative vision and reflects your unique brand identity. We’ll work together to refine and fine-tune your site’s design, leaving no detail overlooked.

Over 5 Websites Made

For 4 happy clients
6+ Years of Design Experience

Across web, mobile, and print
Community Advocate

For a more inclusive world

Services

- Google Ads management (Search, Display, YouTube)
- Meta advertising (Facebook & Instagram campaigns)
- LinkedIn advertising campaigns
- Paid media budget management and optimisation
- Conversion tracking and cost-per-acquisition reduction
- Multi-channel campaign attribution modeling
- Email marketing automation and customer journey design
- Segmented email campaign creation
- A/B testing and performance optimization
- Newsletter management and subscriber growth
- Donor/customer retention campaigns
- Marketing automation workflow implementation
- SEO strategy development and implementation
- Organic traffic growth optimization
- Content calendar creation and management
- Data-driven content strategies
- Website content optimization
- Blog content and thought leadership pieces
- Website performance optimisation
- Landing page creation and conversion improvement
- CMS management and content updates
- User journey optimisation
- Website accessibility standards implementation (WCAG2.2)
- Mobile responsiveness optimisation
- Comprehensive analytics dashboard creation
- Cross-channel campaign performance tracking
- Data insights and reporting
- Conversion rate optimisation
- Performance metrics analysis and optimisation
- ROI measurement and reporting
- Digital marketing strategy development
- Campaign planning and execution
- Stakeholder communications
- Marketing budget allocation and management
- Project management and campaign coordination
- Digital transformation consulting

Case Studies

Quickteller Social Media Management

In-house social media management for leading digital payment platform, driving customer engagement and brand awareness in the competitive fintech space.

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Sproxil Web & Digital Marketing Design

A comprehensive digital marketing campaign that secured CNBC Africa coverage, CNN Startup Review features, and amplified brand awareness for life-saving pharmaceutical technology.

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Interswitch - Integrated Social Media, Events & Design Management

Comprehensive social media management, major event coordination, and graphic design creation for Interswitch's flagship fintech platform and industry events

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