Interswitch - Integrated Social Media, Events & Design Management

Client: Interswitch (Leading African Fintech Company)

Role: Social Media Manager & Event Coordinator

Industry: Financial Technology / Digital Payments

Project Type: Integrated Marketing & Event Management

Scope of Responsibilities:

Social Media Management - Comprehensive digital presence strategy and execution
Event Management - Coordination of major fintech industry events
Graphic Design - Visual content creation for campaigns and events
Brand Communications - Fintech thought leadership and industry positioning

Community Engagement - Building relationships within fintech ecosystem

- Developed comprehensive social media presence across multiple platforms
- Created content strategy highlighting Interswitch's fintech leadership
- Managed daily community engagement and customer communications
- Established thought leadership through industry insights and trends
- Interswitch Connect - Managed flagship fintech networking event
- Interswitch SPAK - Coordinated industry conference and thought leadership platform
- Handled logistics, promotion, and stakeholder coordination
- Created event-specific marketing campaigns and materials
- Created graphic designs for social media campaigns
- Developed event branding and promotional materials
- Designed marketing collateral for various fintech initiatives
- Maintained brand consistency across all digital touchpoints

- Comprehensive social media strategy development and execution
- Daily content creation and community management
- Fintech industry thought leadership positioning
- Multi-platform digital presence optimisation
- Major industry conference planning and execution
- Stakeholder coordination and relationship management
- Event marketing and promotional campaign development
- Logistics management and attendee experience optimisation
- Marketing campaign graphic design and creation
- Event branding and visual identity development
- Social media asset design and optimisation
- Brand consistency management across all materials
- Cross-channel marketing strategy coordination
- Fintech industry expertise and positioning
- Community building and ecosystem engagement
- Performance optimization and continuous improvement