Hey, I’m Barbara.

I help small businesses and entrepreneurs build meaningful digital experiences.

Work with Me

My Approach

Collaborative

I believe in the power of collaboration to create exceptional websites. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a website that not only reflects your brand but exceeds your expectations.

Iterative

I take an iterative approach in my work to ensure the final result aligns with your creative vision and reflects your unique brand identity. We’ll work together to refine and fine-tune your site’s design, leaving no detail overlooked.

  • White computer mouse cursor icon inside a scalloped-edged circle with a black background.

    Over 5 Websites Made

    For 4 happy clients

  • Simple black background with a white heart in the center surrounded by a decorative wavy border.

    6+ Years of Design Experience

    Across web, mobile, and print

  • Icon of three people inside a badge or seal, representing a group or community.

    Community Advocate

    For a more inclusive world

Services

    • Google Ads management & Grant (Search, Display, YouTube)

    • Meta advertising (Facebook & Instagram campaigns)

    • LinkedIn advertising campaigns

    • Paid media budget management and optimisation

    • Conversion tracking and cost-per-acquisition reduction

    • Multi-channel campaign attribution modeling

    • Email marketing automation and customer journey design

    • Segmented email campaign creation

    • A/B testing and performance optimization

    • Newsletter management and subscriber growth

    • Donor/customer retention campaigns

    • Marketing automation workflow implementation

    • SEO strategy development and implementation

    • Organic traffic growth optimization

    • Content calendar creation and management

    • Data-driven content strategies

    • Website content optimization

    • Blog content and thought leadership pieces

    • Website performance optimisation

    • Landing page creation and conversion improvement

    • CMS management and content updates

    • User journey optimisation

    • Website accessibility standards implementation (WCAG2.2)

    • Mobile responsiveness optimisation

    • Comprehensive analytics dashboard creation

    • Cross-channel campaign performance tracking

    • Data insights and reporting

    • Conversion rate optimisation

    • Performance metrics analysis and optimisation

    • ROI measurement and reporting

    • Digital marketing strategy development

    • Campaign planning and execution

    • Stakeholder communications

    • Marketing budget allocation and management

    • Project management and campaign coordination

    • Digital transformation consulting

Case Studies

Quickteller Social Media Management

In-house social media management for leading digital payment platform, driving customer engagement and brand awareness in the competitive fintech space.

View Project

Sproxil Web & Digital Marketing Design

A comprehensive digital marketing campaign that secured CNBC Africa coverage, CNN Startup Review features, and amplified brand awareness for life-saving pharmaceutical technology.

View Project

Interswitch - Integrated Social Media, Events & Design Management

Comprehensive social media management, major event coordination, and graphic design creation for Interswitch's flagship fintech platform and industry events

View Project

What Clients are Saying

"Barbara is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to design."

Kemi Rachael, Ayoola Foods Limited

"Being an e-commerce entrepreneur isn't easy, and Barbara gave my products the design direction they needed to become bestsellers."

Jon Davis, BakBlade Products

A woman with a short blonde haircut and big earrings smiling while sitting on a green couch at a Jameson Irish Whiskey event. She is wearing a green Jameson shirt, a black leather jacket, light blue jeans, and high heels. Behind her is a wooden wall
A blue keyboard key with the logo and slogan of Interswitch, an African financial technology company, on a white computer keyboard. The key says "Interswitch end-to-end integrity of transactions" and includes the hashtag #SwitchOn and the website www
Black and white Peugeot logo featuring a stylized lion's head.
A woman in a white chef's coat and pinstripe pants standing in a kitchen, smiling and gesturing towards a countertop with various cooking ingredients and packaged foods.
Quickteller Paypoint logo, with the word 'Quickteller' in blue text, 'Paypoint' underneath, and a red abstract human figure on the right.
Close-up of a smartphone screen showing the Sprovil app, with options 'Input' and 'Scan', held by a person, and a large Sprovil logo with the tagline 'Protecting Brands Globally' in the background.
Verve prepaid debit card with the name NKECHI FUNKE GAMBO, card number 5061 234 3429 5449 596, valid through 11/18, gold chip, and silver Verve logo

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your web design needs.

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