Peugeot Nigeria — 3008 SUV Awareness (Agency-side Account Lead)
As agency-side Account Lead, I delivered a one-month, multi-channel awareness campaign for Peugeot Nigeria’s 3008, combining Twitter Link Clicks, Facebook Carousel, Instagram, Google Display (GIFs), and high-reach features on Linda Ikeji, BellaNaija and OloriSuperGal. The burst generated 24.7M impressions, 114.9k clicks at 5.14% CTR, and 1.8M+ Facebook reach, with strong Twitter growth and engagement across the period (+3,025 followers; 13.3% avg engagement).
The Brief
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Agency-side Account Lead & Campaign Orchestrator
Built the channel plan, set targeting and budgets, briefed creatives, managed influencer/blogger placements, and ran daily optimisation and reporting to Peugeot’s team.
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Paid social:
Twitter Ads (Link Clicks objective) to drive traffic and conversation.
Facebook Carousel + Instagram ads for immersive product storytelling.
Programmatic/Display: Google Display (animated GIFs).
Influencer & PR placements: Features with Linda Ikeji, BellaNaija, and OloriSuperGal to reach lifestyle audiences at scale.
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Facebook/Instagram: 05/02/2018 – 04/03/2018.
Twitter burst: 25/02/2018 – 04/03/2018.
Google Display: 26/02/2018 – 04/03/2018.
Creative Approach
Adapted social-first visuals and short GIFs to spotlight the 3008’s design and features, sized for each placement and optimised for mobile attention.
Results (1-month burst)
24,667,126 impressions across the campaign.
1,795,490 Facebook reach.
114,982 clicks delivered with an average CTR of 5.14%.
Twitter uplift: +3,025 followers in the period, with 635,400 impressions, 83,500 link clicks, and 13.3% average engagement rate over 28 days.
Outcome: The campaign fully deployed as planned, boosted social growth, lifted engagement significantly, and reached the right audience for the model.
Why it worked
A clear burst window with complementary channels created repeated exposure in-feed and on premium blogs.
Fit-for-format creatives (Carousel, GIFs, short video) matched platform behaviour and attention spans.
Tight audience targeting and daily pacing/optimisation kept CTR strong and costs efficient
